1st week back, done done done.

I have now finished my first week back after the winter break (which consisted on one and a half days in total), I already feel more clear about my professional project and have finalized my brief choice which means I can get started on the nitty gritty!

I was stuck between two brief choices (seeing as we had 4 or 5 to choose from I think thats pretty good, for me anyway), Fab Frocks and Recession Reactionary.

The Fab Frocks brief is to basically help relaunch the business to make it more appropriate and appealing to people of our age group (18-mid 20's). By doing this we would have to create a look-book for the s/s 10 collection, A press-pack, and find a venue where a launch party for this could be held. I did like the sound of this brief but at the end of the day I had to eliminate one, and so I decided against this one. I wanted to try something that would be more appropriate to me and my career after uni life, which is magazine work, and this is why I chose the Recession Reactionary brief which i will elaborate...

(Below is the brief we were given)

Recession Reactionary

Aims:

• To develop creative visual communication skills
• To research market trends and consumer research
• To promote new exciting ideas and creative design

Introduction:

Are we at the end or the beginning? More Dash than Cash, Eco Warriors, Sustainable Chic, Make Do and Mend contrasts with Bling Couture, Halcyon Days and Hedonistic High Fashion.

Looking at retail trends, market research and consumer reaction to the current recession analyse and predict which direction we are heading towards next?

Research catalogues brochures, look books and campaigns; companies will always need magazines to help them display their product to its full advantage. Fashion magazines are a valuable marketing tool for all designers, labels and brands. They are part of the main advertising strategy for growing or successful label and the creativity used to record and display their visual information, which is paramount to any successful advertising campaign.

Outcome:

You should create an inspiring 4-6 fashion editorial for a magazine of our choice, it can include interviews with up and coming designers, product features (fashion related), brand advertising, a styled photo shoot etc.

Research and collect images. You are encouraged to look at all areas to inform your story idea for the magazine and look for inspiration from all aspects of life to help build and create your story. Use this collection to develop and inspire narrative and concept, and try to help invent an original approach to creating your magazine editorial. Try not to use imagery from the internet or magazines unless legitimately cited for research purposes.

So there is the brief that I have decided to work on, we have around 4 months to complete this before the end of term, this is our final major project of the year, so it has to be good, and is there so we can show off ourselves to our full potential... so here goes...